What is Digital marketing

What Is Digital Marketing? Types, Strategies & Best Practices

Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products, services, or brands through digital channels. In today’s interconnected world, it has become an integral part of any successful marketing plan.

The primary types of digital marketing include:

  1. Search Engine Optimization (SEO): This involves optimizing a website’s content and structure to rank higher in search engine results pages (SERPs), thus increasing visibility and organic traffic.
  2. Social Media Marketing (SMM): Utilizing social media platforms like Facebook, Twitter, and Instagram to connect with audiences, share content, and run targeted advertising campaigns.
  3. Content Marketing: Creating and distributing valuable, relevant content such as blog posts, videos, and infographics to attract and engage a target audience.
  4. Email Marketing: Sending targeted emails to prospects and customers to nurture leads, build relationships, and drive conversions.
  5. Pay-Per-Click (PPC) Advertising: Paying a fee each time someone clicks on your ad, commonly used in search engine and social media advertising.
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